Stop Creating Marketing. Start Sharing Experiences Worth Repeating.

Join Brian Ostrovsky for a Hands-On Local Unmarketing Workshop in Athens

Marketing should not feel like another job piled on top of the work you are already doing.

Useful things happen in local businesses and organizations every day: customers have great experiences, teams solve problems, volunteers make a difference, partnerships grow, and communities come together. Unfortunately, most of those moments disappear before they can help anyone understand what makes the organization valuable.

What Is Local Unmarketing?

Local Unmarketing is based on a simple idea: the best marketing often does not feel like marketing at all.

Instead of constantly trying to invent promotional content, you can add intention to things you already do, notice what is working, ask better questions, appreciate people, share useful experiences, and strengthen relationships.

The goal is not to create more busywork. It is to capture more value from the work, relationships, and experiences you already have.

During the workshop, Brian will help participants:

• Strengthen their online presence

• Identify stories and experiences worth sharing

• Turn everyday activity into useful content

• Improve how their organization appears on Google

• Work through questions about Locable and other marketing tools

• Make progress on a real project while help is available

• Identify a clear next action they can continue after the workshop

This is not a three-hour lecture. It is a working session.

To get the most from the workshop, please bring:

• A charged laptop or iPad and its charger

• Questions you would like Brian’s help addressing

• Photos from your business or organization

• Customer reviews or testimonials

• Information about upcoming events

• Recent accomplishments or community involvement

• Examples of projects or marketing activities you want to improve

If your organization has a Google Business Profile, make sure you can access the Google account that owns or manages it. You will not need to share your password, but you should be able to log in during the workshop.

Brian will be in the room to help you work through real challenges, complete something useful, and leave with momentum.

The Workshop Is Open to Everyone

You do not need to be an existing Locable customer to attend.

The workshop is designed for:

• Current Locable users who want to get more value from the tools they already have

• Local businesses that want practical help improving their visibility

• Nonprofits and community organizations that need to increase awareness or participation

• Main Street organizations, Chambers of Commerce, and other community leaders

• Anyone who has struggled to make marketing consistent, useful, or manageable

Claim Your Free Locable Profile Before the Event

If you have not claimed your free Locable Profile, please complete that step before attending:

Claim your free Locable Profile

Claiming your profile in advance will give you more time to work on meaningful improvements during the workshop.

Event Details

Date: Wednesday, September 2, 2026
Time: 1:00–4:00 p.m. Eastern
Location: Tennessee Wesleyan University    
                 Elliott Hall
                 30 Coach D Farmer Drive
                 Athens, TN 37303
Presenter: Brian Ostrovsky
Registration: Required
What to bring: A laptop or iPad, charger, questions, and materials from your organization

Space is limited, and advance registration is required.

Come ready to do one useful thing, and leave with progress you can build on.

Presented in collaboration with The LITE House, Tennessee Wesleyan University, and Locable.